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Stock Market Bubbles / Part 2
         Mississippi Company

In August 1717 Scottish businessman John Law acquired a controlling interest in the then derelict Mississippi Company and renamed it the
Compagnie d’Occident (or Compagnie du Mississippi). Its initial goal was
to trade and do business with the French colonies in North America,
which included much of the Mississippi River drainage basin, and the French colony of Louisiana.

As he bought control of the company he was granted a 25-year monopoly by the French government on trade with the West Indies and North
America. In 1719 the company acquired the Compagnie des Indes Orientales, the Compagnie de Chine, and other French trading companies and
became the Compagnie des Indes (or Compagnie Perpétuelle des Indes). In 1720 it acquired the Banque Royale, which was founded by John Law
as Banque Générale in 1716.

Law exaggerated the wealth of Louisiana with an effective marketing scheme, which led to wild speculation on the shares of the company in 1719.
Shares rose from 500 to 15,000 livres, but by summer of 1720, there was a sudden decline in confidence, and the price was back to 500 livres in
1721. By the end of 1720 the Regent Philippe II of Orléans dismissed Law, who then fled from France.

The number of outstanding shares of the company was probably around 500,000 in 1720. A stock price of 15,000 livres would have given the
company a market capitalization of 7,500,000,000 livres. After the share price collapsed to 500 livres in September of 1721, the company was valued
at only 250,000,000 livres. As a comparison, the French government expenses was 150 million livres in 1700, while their debt in 1719 was 1.6
billion livres.
With the demand for company shares being high, the government and John Law set out to buy back the whole 1.6 billion livres government debt for
shares in the company. The plan was successful and in 1720 the whole government debt was acquired by the company, before the company's
market capitalization began to collapse during 1720 and 1721. Compare this with the debt acquisition by The South Sea Company of England that
acquired 80% of the 50 million pound government debt during 1720. The South Sea Company reached a highest share price of 1,000 pounds in
August 1720, a few months later than the Compagnie des Indes.

As the creditors bought shares in the company with their bonds and debt papers, the whole government debt became property of the company (debt-
for-equity transaction). And the company became property of the former creditors, but effectively controlled by the government. Initially the government
payed an annual 3% interest to the company, which amounted to 48 million livres. Through this transactions the French government had
successfully unloaded their whole gigantic debt of 1,000% the annual budget (perhaps 200% - 400% of GDP) and was basically debt free.

Reopened in 1722
The company sought bankruptcy protection in 1721. It was reorganized and open for business in 1722. In 1723 it was granted fresh privileges by
Louis XV. Among these were the monopoly of sale of tobacco and coffee, and the right to organise national lotteries. It could again tap the capital
markets and raise capital by issue of shares and bonds.

From 1726 to 1746 the company flourished from its overseas trade and domestic business. It brought wealth to the port cities it was operating from:
in Bordeaux, Nantes, Marseille, and, in particular, its home port of Lorient (initially called L'Orient). During this period it lost its trading rights for the
western hemisphere but it kept trading with the east and could prosper from that business. Its main goods of trade during the period were porcelain,
wallpapers, lacquer and tea from China, cotton and silk cloth from China and India, coffee from Mocha (Yemen), pepper from Mahé (South India),
gold, ivory and slaves from West Africa.

After 1746 the spendthrift policies of the French Government began to hurt the Company, and the Seven Years War (1756-1763) brought severe
losses. In February 1770 an edict required the Company to transfer to the state all its properties, assets and rights, then valued to just 30 million
livres, while the King accepted to pay all the Company’s debts and annuity (rente) obligations. The company was officially dissolved in 1770,
although its liquidation dragged on into the 1790s.
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